Senior Consumer Insights Specialist

1 week ago

Bharatpur, Rajasthan, India beBeeStrategist Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Consumer Insights Lead

This pivotal role will shape strategies, strengthen brand positioning, and uncover new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product design, and inspire impactful communication.

  • Key Responsibilities:
  • Develop and execute consumer strategy and research initiatives.
  • Lead qualitative and quantitative studies, including segmentation, brand tracking, and customer journey mapping.
  • Establish an always-on consumer intelligence engine to capture evolving needs and expectations.
  • Conduct cultural and category studies to identify emerging trends in the interiors and design landscape.

Business Impact through Insights:

  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapses across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.

Team Leadership & Stakeholder Engagement:

  • Manage and mentor a junior team by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organisation.

Required Skills & Qualifications:

  • 6–8 years of experience in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies and quantitative research techniques.
  • Proven ability to convert insights into actionable business strategies.
  • MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields.

Benefits:

  • Opportunity to lead and grow a team.
  • Collaborative and dynamic work environment.

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