Digital Content Specialist

2 weeks ago

Rajkot, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

We're seeking a seasoned Digital Content Specialist to oversee our social media presence.

Responsibilities
  • Manage day-to-day social media activities and maintain brand cohesion.
  • Promote brand awareness through diverse social media channels, with a strong emphasis on Twitter and Facebook.
  • Collaborate with the marketing team to develop and execute monthly social media strategies.
  • Ensure consistency in messaging by aligning tone, voice, and terminology with brand guidelines.
  • Create actionable plans to expand and retain followers across all major social media platforms.
  • Analyze progress on all platforms using tools like Google Analytics and others.
  • Oversee the creation and implementation of the monthly editorial calendar, which includes quarterly sales objectives and initiatives.
  • Produce engaging content (text, image, and video) that resonates with target audiences.
Required Skills and Qualifications:
  • 3-5 years of experience in social media management is required.
  • Excellent communication skills are essential.
  • Professional certification in social media or digital marketing is highly recommended.
  • Proficiency in social media management tools like Hootsuite and HubSpot is necessary.
  • Strong computer skills, especially with Microsoft Office and Adobe Suite, are required.
  • Experience in targeting audiences and tailoring marketing campaigns to capture their attention is crucial.
  • Solid understanding of marketing strategy and the ability to apply it across social channels is essential.
  • Familiarity with graphic design tools like Canva is desirable.
  • Skilled in using AI tools like ChatGPT and Gemini for content creation and management is beneficial.

This role is ideal for someone who is passionate about social media, has excellent communication skills, and can work independently.

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