Financial Marketing Specialist

2 weeks ago

Vizag, Andhra Pradesh, India beBeePublisher Full time ₹ 1,20,00,000 - ₹ 2,51,65,000

About our organization:

We are a leading online financial marketing platform that connects influential decision makers with the financial services industry. Our mission is to empower the financial ecosystem of publishers, brands and audiences through digital solutions.

We combine reach and original content with data, technology and creativity to facilitate symbiotic connections between brands and their target audiences in the financial marketplace.

This approach drives results for our clients and creates a virtuous cycle that produces more content, attracts more engaging users, and in turn drives additional revenue opportunities.

Key Responsibilities:

  • Manage publisher profit/loss
  • Publisher management: key communicator and liaison with internal departments related to publisher needs and monetization
  • Technical QA: ensure ad requests and inventory settings are optimal and work with developers on publisher releases
  • Publisher ad layout: provide recommendations based upon products and ad requests to maximize yield and publisher KPIs
  • Publisher onboarding: work with supply-side platforms (SSPs) to get sites whitelisted for programmatic monetization and enhance yield
  • Yield analysis: monitor yield based upon demand source by inventory/product
  • Optimization: monitor partner and publisher performance and revenue streams to optimize partner set-ups and increase revenue opportunities
  • Ad operations – proficient in DFP and SSP system settings to ensure optimal yield setup, SSP block list and flooring
  • Reporting: publisher weekly KPIs, weekly SSP reporting, block list reporting, and partner billing and reconciliation
  • PMP management: work with buyers in creating deals and optimizing deals for best performance
  • Data analysis/publisher decks: analyze publisher and SSP data to report to development and programmatic supervisors

The ideal candidate will demonstrate strong analytical and problem-solving skills, excellent communication and interpersonal abilities, and a willingness to adapt to changing priorities.

Requirements:

  • Bachelor's degree in finance, mathematics, computer science or business administration
  • 2-3 years of experience in online advertising/web analytics, traffic analysis, account management, yield management, campaign management, publisher operations/development, ad operations, data analytics
  • Experience with DFP ad server, supply-side platforms (SSPs), and header bidding ad tech
  • Strong technical skills, including proficiency in SQL and data visualization tools (e.g. Tableau, Power BI)
  • Able to manage multiple tasks concurrently, prioritize effectively, and meet deadlines

What We Offer:

We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development.

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