Growth Marketing Specialist

1 week ago


Kolkata, West Bengal, India beBeeDemandGeneration Full time ₹ 15,00,000 - ₹ 25,00,000

Job Opportunity

We are looking for a results-driven professional to drive demand generation strategies across various channels.

Responsibilities:

  • Develop and execute end-to-end demand generation plans for key accounts in target geographies.
  • Oversight of webinars, email campaigns, ads, Google Ads, events, and inbound strategies to maximize pipeline growth.
  • Collaboration with content and design teams to launch high-impact campaigns aligned with buyer personas and decision journeys.
  • Analyzing marketing KPIs including MQLs, SQLs, CAC, funnel conversion, and ROI to inform optimization efforts.
  • Continuously evaluating campaign performance through A/B testing, data analysis, and market insights.
  • Leadership of the use and effectiveness of CRM, marketing automation, and website performance tools.
  • Supporting regional growth initiatives in international markets through targeted demand gen strategies.

Qualifications:

  • 3–7 years of experience in B2B lead generation, demand generation, or growth marketing roles.
  • A proven track record of driving pipeline growth for SaaS, enterprise tech, or B2B services.
  • Experience managing webinars, email campaigns, ads, Google Ads, events, and inbound strategies.
  • Proficiency in CRM, HubSpot, or similar platforms, and campaign performance tools.
  • Exposure to international markets including GCC, Brazil, and Australia is a plus.


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