Content Manager

1 month ago


Bengaluru, Karnataka, India Diageo Full time

Culture and Advocacy Role

We are seeking a highly skilled and experienced professional to lead our culture and advocacy efforts. As a key member of our team, you will be responsible for developing and implementing strategies to drive engagement and reach with our target consumers.

Key Responsibilities:

  • Develop and execute culture strategies to drive engagement and reach with our target consumers.
  • Lead planning and creation for key campaigns and collaborations to engage with target consumers and build brand imagery.
  • Unlock opportunities with different content platforms to explore brand integration opportunities that help build purpose and a competitive advantage for the business.
  • Create multi-format, non-ATL communication across brands, driving higher-than-benchmark engagement at cost efficiency.
  • Continue to add to the culture network and ecosystem for Diageo, bringing outside-in thinking and leveraging relationships with content creators, influencers, publishing platforms, and other relevant networks.

Brand PR and Earned Media:

Work closely with brand teams to develop quarterly advocacy strategies and maintain visibility for the marketing leadership team as key opinion leaders.

Influencer Strategy:

Strategize and execute a high ROI influencer strategy that aligns with our brands' platforms and ensures that campaigns help build brand voice in culture.

Purposeful Commitments:

Help further our organization's global agenda of building brands with purpose through responsible drinking, inclusion and diversity, and sustainability.

People and Organization:

Be compliant with self-service platforms related to learning, communication, and compliance, and maintain product training and awareness initiatives for stakeholders.

Planning and Compliance:

Be willing to learn about the alco-bev ecosystem and ensure adherence to regulatory body compliances on product first communication to ensure effective compliance.

Diversity Statement:

Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere. We value everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity, and we depend on having diverse talent to realize our ambition.


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