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Brand Strategist

1 week ago

Chennai, Tamil Nadu, India Amura Health Full time
About Amura Health
Amura Health is a pioneering health startup with a strong presence in multiple countries. Our mission is to empower individuals to achieve optimal well-being through innovative health solutions. We believe that by taking care of our bodies, we can unlock human potential and create a brighter future for all.

Role Overview
We are seeking a highly skilled Brand Manager (Nutrition) to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing brand strategies, conducting market research, and analysing data to drive business growth. If you have a passion for branding, a strong background in FMCG marketing, and excellent communication skills, we want to hear from you

Responsibilities:
  • Conduct market research to understand the target audience, competitor landscape, and emerging market trends.
  • Gather consumer insights through surveys, focus groups, and data analysis to refine branding strategies.
  • Develop and execute brand strategies, including positioning, messaging, and visual identity guidelines.
  • Ensure consistency in brand communication across all touchpoints.
  • Collaborate with cross-functional teams to ensure timely and effective campaign execution.

Requirements:
To succeed in this role, you will need:
  • 5 years of branding experience, including 1 to 3 years in content marketing, with strong skills in writing, editing, and storytelling.
  • Strong project management skills with a proven track record of executing marketing initiatives.
  • Proficiency in market research methodologies and data analysis.
  • Excellent communication and storytelling abilities.

What We Offer:
In addition to a competitive salary, you will enjoy:
  • Health insurance for you and your dependents.
  • All Amura programs available free of cost to you and your dependents.