Strategic Digital Marketing Specialist

4 days ago

Tiruchi, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

Key to our organization's success is the execution and optimization of paid media campaigns across Google Ads platforms. As a Senior Google Ads Associate, you will play a pivotal role in driving measurable results for clients.

Key Responsibilities:
  • Oversee the management of paid campaigns across multiple channels, including Search, Display, YouTube, Shopping, and Bing, focusing on delivering significant value to clients.
  • Develop and manage keyword lists, structure campaigns, and ensure accurate mapping to ad groups and landing pages.
  • Collaborate with clients to understand their business objectives and create effective PPC strategies and roadmaps that align with their goals.
  • Monitor budget allocation, track campaign performance, and optimize campaigns for enhanced ROI.
  • Provide regular performance reports to clients, facilitating data-driven decision-making and strategic growth.
  • Optimize campaigns across all channels (search, display, shopping, YouTube) to maximize effectiveness and alignment with client objectives.

Strong experience in Google Ads, hands-on expertise in PPC and search engine marketing, proficiency in Google Analytics, familiarity with digital marketing principles and tools, and skills in Microsoft Excel are essential qualifications for this position.

A strong understanding of conversion tracking and funnel setup in Google Analytics, experience with mobile app campaigns and Google shopping campaigns, and the ability to stay updated with the latest trends in search engine marketing and digital marketing best practices are highly valued attributes for this role.

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