Chief Brand Officer

2 weeks ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 50,00,000
Senior Brand Manager

We are partnering with prestigious universities to launch their campuses in India, making world-class education accessible to Indian students.

Key Responsibilities:
  • Brand Strategy & Development:
    • We implement and maintain brand guidelines across all external and internal communications, ensuring consistency across digital, print, events, and partner communications.
    • We adapt global university brand frameworks for the Indian market, balancing aspiration and authenticity.
  • Influencer Marketing:
    • We execute influencer marketing campaigns on YouTube, Instagram, and LinkedIn with mid-to-high authority creators.
    • We manage relationships with student ambassadors and micro-influencers to amplify campaigns organically.
    • We collaborate with content creators to build authentic stories around student experiences, programs, and outcomes.
  • Marketing & Media Planning:
    • We assist in planning and executing ATL campaigns (print, outdoor, radio) for awareness building.
    • We lead BTL marketing initiatives such as school/college fairs, student events, and experiential activations.
    • We coordinate with media agencies for execution, vendor management, and ROI tracking.
  • Digital Experience:
    • We manage website updates, content curation, and performance tracking in collaboration with product and tech teams.
    • We ensure brand voice and storytelling is consistently reflected across digital touchpoints.
    • We support SEO and UX improvements based on student search behavior and content engagement trends.
  • Brand Campaigns:
    • We conceptualize and execute digital-first brand campaigns on platforms like YouTube, Meta, and LinkedIn.
    • We manage creative asset development, messaging, and performance optimization in partnership with the performance marketing team.
    • We explore new formats for brand storytelling – reels, short films, student stories, and interactive content.
  • Content Strategy:
    • We develop a high-impact content strategy to engage prospects and build brand equity over time.
    • We create engaging content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.
    • We collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
  • Creative Production:
    • We produce all brand assets – video, copy, design, motion, and physical collateral.
    • We coordinate with agencies for creative development, campaign rollout, and timely execution.
    • We maintain quality control over brand content and visual identity.
  • Internal Alignment:
    • We drive internal brand onboarding for faculty, staff, and operations, ensuring cultural alignment and brand advocacy.
    • We equip departments with toolkits and training to live and represent the brand consistently.

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