Digital Marketing Strategist

16 hours ago

Hyderabad Secunderabad Telangana, India beBeeDigital Full time
Job Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing comprehensive digital marketing strategies to achieve business goals.Key Responsibilities:
  • Create, manage, and optimize Google Ads campaigns across Search, Display, and Video Networks.
  • Conduct keyword research, develop ad copy, set up landing pages, and monitor ad performance.
  • Implement A/B testing to continuously improve ad copy, targeting, and overall campaign performance.
  • Monitor and adjust bids and budgets to maximize campaign performance while minimizing costs.
  • Analyze Google Ads data and generate reports for performance optimization.
  • Plan, execute, and optimize programmatic media buying campaigns across various platforms (e.g., Google Display Network, DV360, Trade Desk).
  • Leverage real-time data and audience targeting to drive high-performing campaigns.
  • Collaborate with the creative team to design banner ads and other creatives for programmatic channels.
  • Monitor and optimize campaigns to meet KPIs such as CTR, CPA, and ROI.
  • Develop and implement comprehensive digital marketing strategies to achieve business goals.
  • Regularly analyze campaign data, prepare reports, and present insights to key stakeholders.
  • Utilize tools like Google Analytics, Google Data Studio, and other marketing platforms to assess campaign performance and refine strategies.
  • Manage campaign budgets effectively, ensuring funds are allocated to the highest-performing ads and platforms.
  • Optimize cost-per-acquisition (CPA) and ensure a high return on ad spend (ROAS).
  • Work closely with sales, content, and creative teams to align digital marketing strategies with overall business goals.
  • Stay up-to-date with digital marketing trends, Google Ads updates, and programmatic advertising innovations.
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