Digital Marketing Professional
3 weeks ago
The/Nudge Institute is an action-oriented organization building resilient livelihoods to alleviate poverty. We collaborate with women, farmers, tribals, and youth on rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state government entities.
We have made significant progress in our economic inclusion journey, reaching 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator, and grand challenges have supported 200+ social entrepreneurs, including 17 Forbes 30U30, 3 EarthShot Prize winners, and 1 Time Magazine cover.
Established with support from 100+ prominent philanthropists, 40+ corporations, and 15+ foundations, including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG, and L'Oreal, we aim to contribute to a "poverty-free India" within our lifetime.
About the Team:
The marketing team at The Nudge Institute is a passionate group dedicated to advancing the impact and amplifying the mission of The Nudge Institute. By joining this team, you will be part of building awareness, engaging and inspiring our community, and driving support for our cause.
Your Role:
We are seeking a skilled Digital Marketing Professional to lead our performance marketing efforts. Your key responsibilities will include:
- Planning and executing performance marketing campaigns across multiple channels, including LinkedIn Ads and Google Ads.
- Monitoring and analyzing campaign performance using analytics tools, such as Google Analytics and Adobe Analytics, to identify trends, insights, and areas for improvement.
- Refining and improving campaign targeting, creative, and messaging based on A/B testing, performance data, and user feedback.
Requirements:
We are looking for a candidate with:
- 5-7 years of experience in performance marketing.
- A bachelor's degree in any subject.
- Strong data analytical and problem-solving skills.
- Good verbal and written communication skills.
- Ability to plan and execute projects independently.
We aspire to be an inclusive and diverse organization and encourage qualified individuals, irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
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