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Product Development Lead
3 weeks ago
Business Systems Analyst
">- We're seeking a skilled Business Systems Analyst to design, develop, and launch a cutting-edge CRM system.
About the Role
The ideal candidate will have a strong understanding of CRM functionalities, including lead management, customer segmentation, marketing automation, and reporting.
">- Bachelor's degree in business administration, Information Systems, or a related field.
- 3+ years of experience as a Business Analyst or Product Analyst, with a focus on CRM systems (e.g., Salesforce, HubSpot, Zoho CRM).
- Proven track record of designing and implementing CRM systems or enhancements in a commercial lending, deposit account opening, or financial services environment.
- Familiarity with commercial loan origination systems (LOS) and marketing platforms is a strong plus.
- Exceptional analytical and problem-solving skills with the ability to translate business needs into technical requirements.
- Proficiency in tools like JIRA, Confluence, and wireframing tools (e.g., Figma, Balsamiq).
- Agile/Scrum experience is preferred.
Key Responsibilities
- Collaborate with stakeholders to define requirements, scope, and goals for the CRM system within our ecosystem.
- Analyze business processes, identify gaps, and propose solutions to enhance customer relationship management and marketing workflows.
- Design user-friendly interfaces and workflows for the CRM system, ensuring seamless integration with deposit account opening, LOS, and marketing platforms.
- Create detailed documentation, including functional specifications, user stories, and process flows.
- Conduct competitive analysis of CRM solutions (e.g., Salesforce, HubSpot) to incorporate industry best practices and innovative features.
- Work closely with developers, UX/UI designers, and quality assurance teams to ensure accurate implementation of requirements.
- Lead user acceptance testing (UAT) and support change management efforts during CRM deployment.
- Provide training and support to end-users to maximize adoption and utilization of the CRM system.
- Monitor and measure CRM performance post-launch, leveraging insights to recommend enhancements.
What We Offer
A dynamic work environment with opportunities for growth and development.
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