Mobile Game User Acquirer

7 days ago

Hubli, Karnataka, India beBeeUserAcquisition Full time ₹ 80,00,000 - ₹ 1,20,00,000
User Acquisition Specialist Job Overview

This role involves leading the acquisition of high-value customers for a rapidly growing mobile game platform.

Key responsibilities include planning, launching, and optimizing user acquisition campaigns across multiple ad networks and platforms, as well as managing daily campaign performance to hit key performance indicators such as cost per acquisition, lifetime value, and return on investment.

The ideal candidate will possess a strong understanding of data-driven decision making, technical expertise in ad platform management, and excellent analytical and problem-solving skills.

A full-funnel user acquisition strategy is required, integrating acquisition, retention, and re-engagement initiatives.

The specialist must also collaborate closely with cross-functional teams including creative, engineering, product, and analytics to deliver business-aligned results.

Main Responsibilities:
  • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
Required Skills and Qualifications:
  • Data-driven decision making and analysis.
  • Technical expertise in ad platform management.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Experience with ad platforms, MMPs, and data analytics tools.

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