Digital Marketing Optimization Strategist

2 weeks ago


Pune, Maharashtra, India UnboundB2B Full time

Company Overview

UnboundB2B is a leading organization seeking a skilled Conversion Rate Optimization (CRO) Expert to join our marketing team. We are committed to delivering exceptional user experiences and maximizing the effectiveness of our marketing efforts.

Job Description

We are looking for an analytical CRO Specialist who will be responsible for analyzing website traffic and user behavior, conducting A/B and multivariate tests, and implementing changes to boost conversion rates across our digital platforms.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Bachelor's degree in marketing, business, or a related field
  • Proven experience with web analytics, A/B testing, and inbound marketing tactics
  • Strong analytical thinking with the ability to interpret complex data sets and derive actionable insights
  • Excellent time-management, multi-tasking, interpersonal, and communication skills
  • Critical-thinking skills for identifying issues and developing effective solutions

Salary Range: $80,000 - $110,000 per annum

This salary range is estimated based on industry standards and the location of Kharadi, Pune 411014. As a valued member of our team, you can expect a competitive compensation package that reflects your skills and experience.

Key Responsibilities

  1. Analyze User Behavior: Conduct in-depth analysis of website traffic and user behavior to identify opportunities for optimization.
  2. Testing Strategies: Design, execute, and analyze A/B and multivariate tests to improve key metrics such as conversion rates and revenue.
  3. Collaboration: Work closely with designers, developers, and stakeholders to implement changes that drive business growth.
  4. Performance Monitoring: Utilize web analytics tools (e.g., Google Analytics, Hotjar) to monitor performance and provide reports on test results and ongoing experiments.
  5. Continuous Improvement: Stay updated on new trends and best practices in CRO and UX design, developing a testing roadmap for continuous enhancements.

Benefits

As a valued member of our team, you can expect a range of benefits that support your career development and well-being.



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