Senior Trade Marketing Specialist

4 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Key Responsibilities:

The Trade Marketing Manager will be responsible for leading customer marketing strategy focusing on offline channels.

  • Lead and implement customer marketing strategies and programs to drive business growth in the offline channels.
  • Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail.
  • Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners.
Key Competencies:
  • Strategic thinking with a data-driven approach to decision-making and campaign optimization.
  • Strong leadership, team management influencing skills with the ability to drive cross-functional collaboration.
  • Excellent relationship-building and negotiation skills with key retail partners.

Qualifications: Masters degree in Business Administration, Marketing, or related field.

Experience: Minimum of 6-9 years of experience in customer marketing or sales development. Proven high performer as an Area Manager and Regional Key Account/Regional Trade Marketing/Central KAM/Central Trade Marketing.

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