
Lead Consumer Researcher
18 hours ago
Job Summary:
Consumer Insights DirectorLivspace is seeking a seasoned Consumer Insights Professional to lead the insights function, shaping customer-centric strategies and uncovering new market opportunities.
Main Responsibilities:- Develop and execute qualitative and quantitative studies to inform product and service design.
- Establish an always-on consumer intelligence engine to capture evolving needs and expectations.
- Conduct cultural and category studies to identify emerging trends in interiors and design.
- Drive research-led recommendations to improve funnel conversions and enhance profitability.
- Anchor brand health and equity tracking to guide campaign effectiveness.
- Manage and mentor junior researchers by fostering a culture of curiosity and impact.
- Build frameworks and best practices to scale the consumer insights function.
Preferred candidate profile:
Essential Skills & Qualifications:
- 6–8 years of proven expertise in consumer insights, brand strategy, or research.
- Strong grounding in qualitative research methodologies with experience in consumer journey mapping and segmentation.
- Proven ability to convert insights into actionable business strategies.
- Excellent storytelling and synthesis skills.
Qualification: MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields
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