Marketing Influencer Coordinator

18 hours ago


Lucknow, Uttar Pradesh, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 20,00,000

Job Opportunity:

The role of Influencer Marketing Specialist is pivotal in expanding brand presence and engagement through strategic partnerships with influencers. To excel, a deep understanding of social media platforms, influencer trends, and digital marketing strategies is essential for creating impactful campaigns that align with business objectives.

Key Responsibilities:

  • Influencer Sourcing and Outreach: Identify and collaborate with influencers whose values and target audiences align with our brand.
  • Campaign Development: Collaborate with marketing teams to design effective influencer campaigns, establishing clear goals and performance metrics.
  • Relationship Management: Build and maintain strong, long-term relationships with influencers; oversee communications, contracts, and content timelines.
  • Performance Analysis: Monitor and analyze influencer campaign performance; report on key metrics, ROI, and insights for continuous improvement.
  • Trend Monitoring: Stay updated on industry trends, platform updates, and emerging influencers to keep campaigns fresh and relevant.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in influencer marketing or social media management.
  • Strong knowledge of digital marketing and influencer platforms.
  • Excellent communication, negotiation, and organizational skills.


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