Senior User Experience Strategist

21 hours ago

Amrāvati, Maharashtra, India beBeeExecutive Full time ₹ 8,00,000 - ₹ 15,00,000
Job Description

As a senior executive, this role is responsible for overseeing the frontend user experience and content strategy of our website. The ideal candidate will have 1-2 years of experience in a similar role and possess a strong understanding of web development, UI/UX principles, and data analysis.

This is a key leadership position that requires strong analytical skills, excellent communication, and collaboration skills. The successful candidate will work closely with marketing, merchandising, and product teams to align website initiatives with business objectives.

The ideal candidate will have experience managing the frontend user experience, including defining and owning the website frontend roadmap aligned with business goals, driving UI/UX improvements, and partnering with tech/design teams to deliver fast, responsive, and user-friendly pages.

Key Responsibilities
  • Frontend Product Ownership
    • Define and own the website frontend roadmap aligned with business goals.
    • Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
    • Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
  • Content & Creative Strategy
    • Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
    • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
    • Own the content calendar to ensure timely execution of campaigns.
  • Feature Launches & Experimentation
    • Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
    • Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
    • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
    • Track outcomes of experiments and scale successful initiatives.
  • Performance Tracking & Insights
    • Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
    • Build performance dashboards and deliver actionable insights to leadership.
    • Continuously improve frontend performance and user experience based on data and testing outcomes.
  • Cross-Functional Leadership
    • Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
    • Collaborate with engineering and design teams to prioritize frontend features and improvements.
    • Act as the voice of the user, ensuring customer-centric thinking in all website decisions.
Requirements
  • 1-2 years of experience in a similar role.
  • Strong understanding of web development, UI/UX principles, and data analysis.
  • Excellent communication and collaboration skills.
  • Ability to work in a team environment.

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