Digital Marketing Strategist

4 weeks ago


Hyderabad, Telangana, India GoWin Full time

GoWin is a dynamic and growing company that values creativity, innovation, and growth.

About the Role

We are seeking an experienced Senior Digital Marketing Manager with 8+ years of expertise to join our team in Hyderabad. As a key member of our marketing department, you will be responsible for analyzing digital marketing performance, optimizing campaigns, and providing valuable insights.

Key Responsibilities:
  • Data Analysis: Analyze website traffic, social media metrics, and paid ads performance to drive improvements.
  • Campaign Optimization: Use insights to refine targeting, messaging, and budgets for better digital campaign performance.
  • Reporting: Prepare regular performance reports with actionable recommendations for stakeholders.
  • Market Research: Stay updated on industry trends and competitors to enhance our marketing strategies.
  • Tool Utilization: Leverage tools like Google Analytics, SEMrush, and HubSpot to track performance and optimize strategies.
  • A/B Testing: Design and execute A/B tests to evaluate and improve marketing strategies.
  • Strategy Support: Collaborate with marketing teams to shape and refine digital marketing strategies based on data.
Requirements:
  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Minimum of 5+ years of experience as a Digital Marketing Analyst or in a similar role.
  • Strong experience with digital marketing analytics tools (Google Analytics, SEMrush, Meta Ads, etc.).
  • Excellent analytical skills to turn data into strategic insights.
  • Hands-on experience with A/B testing and performance metrics.
  • Knowledge of SEO, PPC, social media, and email marketing strategies.
  • Proficient in Microsoft Excel and data presentation.
  • Excellent communication skills, both written and verbal.
What We Offer:
  • A competitive salary range of ₹1200000 - ₹1800000 per annum, commensurate with experience.
  • Opportunities for career growth and professional development.
  • A collaborative and supportive work environment.
  • A dynamic and growing company where your ideas will have a real impact.


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