Category Marketing Lead

5 days ago

Udaipur, Rajasthan, India beBeeMarket Full time ₹ 60,00,000 - ₹ 1,20,00,000

We are a leading player in the Mayonnaise, Spreads and Italian Sauces industry.

Our brand brings a taste of Europe to Indian consumers with our range of moist ready-to-eat Cakes under the Kuppies brand.

As Senior Executive/Assistant Category Manager, you will be responsible for supporting our marketing roadmap and assisting in product development aligned with business goals.

Key responsibilities include:

  • Supporting the marketing roadmap
  • Assisting in product development
  • Conducting primary and secondary market research
  • Developing product concepts
  • Executing marketing plans
  • Coordinating product launches and campaigns

You will work closely with cross-functional teams to develop and implement marketing strategies that drive business growth.

To succeed in this role, you will need:

  • A postgraduate degree with at least 4 years of working experience in Brand Management, preferably in FMCG
  • Strong functional marketing knowledge across brand communication, activation, consumer insights, and new product development
  • 'Get the job done' mindset
  • Out-of-the-box thinking
  • High initiative and ownership
  • Creativity, passion, flexibility, and persistence

We offer a dynamic and supportive working environment where you can work with bright minds and be part of an open and young culture.

The ideal candidate should have excellent analytical and problem-solving skills, with a strong ability to work independently and collaboratively as part of a team.

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