Digital Marketing Professional

6 days ago

Saket, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Social Media Marketing Manager

We are seeking a dynamic and results-driven professional to lead our paid and organic social media efforts across all major platforms. This role requires a strategic thinker who understands how to drive both brand awareness and conversions through creative content and performance-driven advertising.

Key Responsibilities:

  • Social Media Strategy & Planning:
    • Develop and implement cohesive strategies for both paid and organic social media marketing.
    • Align social media strategies with overall business objectives.
    • Plan monthly content calendars, promotional campaigns, and engagement initiatives.
  • Paid Marketing (Meta & Other Platforms):
    • Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms.
    • Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance.
    • Monitor budgets and bid strategies to ensure optimal return on investment.
  • Organic Growth & Community Management:
    • Create and oversee daily organic content including posts, reels, stories, and videos.
    • Increase follower base, engagement, and brand loyalty through consistent and authentic content.
    • Monitor comments, messages, and mentions; respond in a timely and brand-consistent manner.
  • Content Creation Collaboration:
    • Collaborate with designers, copywriters, and video editors to create engaging visual and written content.
    • Stay consistent with brand tone, style, and voice across all platforms.
  • Analytics & Reporting:
    • Track and analyze key performance indicators such as reach, engagement, CTR, conversions, and ROI.
    • Prepare and present detailed weekly/monthly performance reports with insights and recommendations.
  • Trend Monitoring & Innovation:
    • Stay up to date with platform algorithm changes, tools, features, and industry trends.
    • Proactively suggest and test new ideas to increase effectiveness across platforms.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2–4 years of hands-on experience in social media marketing with both paid and organic strategies.
  • Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms.
  • Proficiency with analytics tools.
  • Excellent copywriting, communication, and project management skills.
  • Creative mindset with a strong eye for design and storytelling.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Others:

Attractive compensation (Open for the right candidate).

Flexible working hours: 10 AM to 7 PM (5.5 Days working).

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