
Social Media Growth Specialist
7 hours ago
As a Strategic Social Media Manager, you will be responsible for driving the social growth engine of India's largest astrology ecosystem.
Your primary objective will be to develop and implement a comprehensive social media strategy that enhances brand visibility, community reach, and measurable revenue across various platforms.
You will work closely with the CEO/Founder & CXO team to align social media efforts with revenue, brand, and employer branding goals.
Key Responsibilities- Develop and execute a 90-day growth roadmap with revenue goals, follower milestones, brand positioning, and campaign calendars.
- Build viral campaigns and storytelling hooks tied to astrology, spirituality, and cultural moments.
- Design and run performance-driven funnels from social to landing pages to conversions.
- Track core KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV from social channels.
- Manage and mentor designers, editors, copywriters, influencers, and agencies.
- A minimum of 5–8 years of experience leading social media for high-growth consumer brands.
- A proven track record of growing accounts from 100k to 1M+ or driving multi-crore revenue via social.
- Strong understanding of paid and organic integration (ads, influencer collaborations, affiliate tie-ins).
- Analytical and creative skills with expertise in Google Analytics, GA4, Meta Suite, YouTube Studio, Ads, and viral hook creation.
- Excellent storytelling, positioning, and community engagement skills.
- Prior experience in team building and agency management.
- Passion for spirituality or openness to immerse in the category.
You will have the opportunity to build your personal brand while scaling ours. We offer a dynamic team culture that rewards speed, execution, and real results – not vanity metrics.
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