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Unlocking Search Arbitrage Opportunities
2 weeks ago
Our team is seeking an experienced Search Arbitrage Specialist to lead our search arbitrage and Meta execution efforts. The ideal candidate will have a strong understanding of performance marketing metrics and traffic monetization strategies.
- Key Responsibilities:
- Plan, launch, and scale high-volume Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
- Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
- Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
- Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
- Work with feed providers to align campaign traffic sources and maximize EPC.
- Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
- Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
- Perform A/B testing for creatives, landing pages, and feed response.
- Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
- Use UTM tagging and pixel management for deep tracking and attribution analysis.
- Develop campaign strategies based on ROI goals and media buying trends.
- Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
- Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
- Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.
- Bachelor's degree in Marketing, Business, or relevant field.
- Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
- Proven track record in executing high-performance campaigns on Meta and other ad platforms.
- Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
- Familiarity with search feed monetization and arbitrage techniques.
- Experience with click trackers (Voluum/ClickFlare) and ad-serving platforms.
