Luxury Brand Marketing Excellence

2 weeks ago

Mumbai, Maharashtra, India beBeeLuxury Full time ₹ 15,00,000 - ₹ 25,00,000
Marketing Excellence: Luxury Brand Manager Role

This role focuses on elevating the brand presence of luxury township products portfolio. The Marketing Manager will be responsible for managing and enhancing our brand's image.

Key Responsibilities:
  • Brand Positioning: Develop, implement, and monitor brand strategies to strengthen positioning in the luxury segment
  • Ensure consistent messaging across all platforms and touchpoints
  • Conduct competitor benchmarking and market analysis to identify opportunities and gaps
Strategic Campaigns and Communication:
  • Conceptualize and execute high-impact marketing campaigns (digital, print, events, influencer collaborations)
  • Manage creative agencies, PR firms, and media partners to deliver premium-quality campaigns
  • Oversee production of brand materials, ensuring alignment with brand guidelines
Customer Engagement and Experience:
  • Create and implement strategies to enhance customer experience and build brand loyalty
  • Plan exclusive events, product launches, and collaborations to reinforce the luxury positioning
  • Engage with high-net-worth individuals and key client networks to strengthen brand affinity
Digital and Social Media Marketing:
  • Manage brand presence across digital platforms, ensuring luxury-focused storytelling and visual identity
  • Drive influencer and celebrity partnerships in alignment with the brand ethos
  • Track and analyze digital marketing performance, ensuring high ROI
Business Alignment:
  • Work closely with sales and retail teams to align brand objectives with business growth
  • Support new product development launches with strong go-to-market strategies
  • Monitor ROI on marketing spends and ensure cost-effectiveness
Team Leadership:
  • Lead and mentor a team of marketing executives
  • Manage external agencies, vendors, and collaborators to deliver premium outputs

Qualifications:

  • MBA or PG in Marketing, Communications, or related field
  • 6-10 years of experience in marketing, brand management, with at least 3 years in luxury brands, hospitality, lifestyle, fashion, interiors, automotive, etc.
  • Proven track record of conceptualizing and executing premium brand campaigns
  • Strong understanding of luxury consumer behavior and market trends
  • Excellent communication, presentation, and networking skills
  • Creative mindset with a keen eye for detail and aesthetics

Key Skills:

  • Luxury Brand Management
  • Strategic Marketing Planning
  • Event and Campaign Management
  • Digital Marketing
  • Social Media
  • PR
  • Influencer Relations
  • Customer Engagement and Loyalty Programs
  • Analytical and ROI-driven approach
  • Basic Graphics

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