Product Identity Leader

13 hours ago


Delhi, Delhi, India beBeeBrand Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Product Identity Leader

About the Role

This is a hands-on opportunity for an experienced brand professional to lead how our product looks, sounds, and feels.

Key Responsibilities
  • Develop and maintain product positioning, tone, and identity that resonates with our target audience
  • Lead the development of packaging, product storytelling, and visual coherence that aligns with our brand strategy
  • Plan and execute campaigns to promote our products and build brand awareness
  • Manage partnerships with influencers and other brands to expand our reach
  • Maintain alignment across cross-functional teams to ensure brand consistency
You're a Fit If You
  • Have 2–5 years of experience in product roles at a consumer goods or lifestyle brand
  • Possess strong design judgment and an eye for aesthetic details
  • Are able to think strategically and work independently to drive results
  • Are proactive, fast-moving, and detail-oriented in your approach
  • Care deeply about building a meaningful brand and creating engaging customer experiences


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