Digital Product Strategist

1 day ago

Panchkula, Haryana, India beBeeProduct Full time ₹ 15,00,000 - ₹ 20,00,000
About the Role

We are seeking a strategic Product Marketing Manager to lead go-to-market initiatives, craft compelling product positioning, and enable sales teams with high-impact collateral and messaging.

Key Strategy & Execution:

  • Develop end-to-end GTM strategies for product launches, feature rollouts, and strategic enhancements.
  • Create differentiated positioning and messaging frameworks aligned with customer needs and competitive dynamics.
  • Conduct ongoing competitive and market analysis to inform GTM strategy and product roadmap inputs.

Sales Enablement:

  • Design high-value sales enablement assets such as battle cards, pitch decks, product one-pagers, and ROI calculators.
  • Partner with sales leadership to deliver enablement sessions, drive adoption of assets, and ensure consistent messaging across customer interactions.

Campaign Development:

  • Lead content creation efforts including landing pages, explainer videos, customer case studies, and blog articles that support product narratives and funnel acceleration.
  • Develop integrated, multi-channel marketing campaigns to support awareness, adoption, and upsell goals.

Event & Webinar Strategy:

  • Define and execute virtual and in-person event strategies in line with product and brand objectives.
  • Manage end-to-end event lifecycle from speaker coordination and content planning to promotions, logistics, and post-event lead nurturing.
  • Build strategic partnerships with analysts, influencers, and industry leaders to elevate brand visibility.

Engagement & Advocacy:

  • Drive customer marketing programs focused on loyalty, retention, and expansion.
  • Launch initiatives to source customer testimonials, reviews, and co-marketing opportunities.
  • Collaborate with Customer Success to amplify customer stories through webinars and community engagement.

Analytics & Optimization:

  • Establish KPIs to track campaign performance, engagement, and ROI.
  • Use data-driven insights to refine messaging, channel strategies, and content formats for continuous improvement.

Requirements:

You should have 5+ years of experience in product marketing, preferably within B2B SaaS or technology domains.

Strong background in content development, event marketing, and digital campaign execution.

Excellent communication, storytelling, and stakeholder management skills.

Proficiency with tools such as HubSpot, Salesforce, Google Analytics, and webinar platforms.

Strategic mindset with strong project management, analytical, and cross-functional collaboration skills.

Familiarity with marketing automation, lead nurturing, and campaign performance tracking.

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