Digital Content Specialist
3 hours ago
Talasha is on the hunt for a skilled Digital Content Specialist to join their team in India. The chosen candidate will play a pivotal role in promoting mental health, wellness, and resilience through a mobile app.
The primary objective of this position is to empower individuals to recognize, cope with, and fight against abuse and trauma by creating inspiring content via articles, blogs, posts, etc.
Key Responsibilities:
- Conducting thorough research on company-related topics (e.g., wellness, mental health, social issues, etc.) and developing original content that resonates with the audience.
- Crafting diverse content, including blogs, articles, service descriptions, social media posts, and website content that captivates users.
- Developing engaging content for multiple platforms, such as websites, email marketing, videos, and blogs that align with the company's mission.
- Identifying client needs, strategizing the content calendar, and recommending new content to address gaps and stay ahead of the competition.
- Collaborating with the marketing team to develop content for advertising campaigns that drive results.
- Proofreading and editing content for accuracy, consistency, and clarity to ensure it meets the highest standards.
- Implementing SEO best practices to enhance website traffic and improve online visibility.
- Monitoring content success through key performance indicators (KPIs) like website traffic and conversions to inform future content strategies.
- Organizing schedules and coordinating with freelancers to ensure timely completion of drafts and meet project deadlines.
- Utilizing company style guides and publication policies to maintain brand consistency across all content channels.
Requirements:
- 3-6 years of experience in creating and strategizing content for articles, blogs, posts, etc.
- Proficiency in English, with additional regional languages being an advantage.
- A Master's Degree in Psychology, Social Work, Gender Studies, or Culture.
Location: Vasanth Nagar, Bangalore
Salary: Up to Rs. 8 Lakhs (dependent on previous salary)
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