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Senior Marketing Specialist

2 weeks ago

Alleppey, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Drive Offline Marketing Success

We are seeking a seasoned professional to lead our offline marketing efforts in Durgapur. As a Marketing Lead, you will be responsible for driving student acquisition and brand awareness through strategic planning and execution.

Key Responsibilities:
  • Create and implement comprehensive offline marketing strategies to reach students and parents in the local community.
  • Develop and manage ATL activities such as hoardings, radio campaigns, and newspaper ads to drive brand visibility.
  • Design and execute BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach to engage with target audiences.
  • Collaborate with academic and counseling teams to ensure marketing alignment with business objectives.
  • Analyze campaign performance and optimize for better ROI.
Requirements:
  • Bachelor's degree in Marketing or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

The ideal candidate will have hands-on experience in managing ATL and BTL marketing campaigns, organizing educational seminars, and building strong relationships with schools and local stakeholders.