Strategic Communications Specialist

22 hours ago


Mumbai, Maharashtra, India beBeeCommunications Full time ₹ 9,00,000 - ₹ 12,00,000
Job Opportunity

We are seeking a skilled professional to join our team in a pivotal role that demands strategic thinking and effective communication skills. This is an exciting opportunity for a PR expert to make a significant impact by crafting and executing impactful campaigns across regional and national levels.

This key position requires the ability to generate buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will possess strong media relations, excellent writing skills, and experience in LinkedIn management.

Key Responsibilities:

  • Develop and maintain relationships with journalists across India in identifiable media hubs
  • Plan and execute media visits/on-ground connect across relevant markets
  • Build the PR strategy based on launch calendar
  • Strengthen brand perception and increase brand recall value
  • Promote Brand and Digital Campaigns
  • Position Tata Play's products and services
  • Liaise with the PR agency for achieving defined deliverables
  • Draft articles, case studies, story angles, etc.
  • Disseminate the right kind of information and push for timely coverage
  • Media intelligence and participation in industry stories
  • Liaise with various departments for newsworthy information

Qualifications:

Masters in Public Relations or Graduate in Mass Media

Experience:

8-10 years of experience in similar industry/agency

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