
Strategic Communications Specialist
22 hours ago
We are seeking a skilled professional to join our team in a pivotal role that demands strategic thinking and effective communication skills. This is an exciting opportunity for a PR expert to make a significant impact by crafting and executing impactful campaigns across regional and national levels.
This key position requires the ability to generate buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will possess strong media relations, excellent writing skills, and experience in LinkedIn management.
Key Responsibilities:
- Develop and maintain relationships with journalists across India in identifiable media hubs
- Plan and execute media visits/on-ground connect across relevant markets
- Build the PR strategy based on launch calendar
- Strengthen brand perception and increase brand recall value
- Promote Brand and Digital Campaigns
- Position Tata Play's products and services
- Liaise with the PR agency for achieving defined deliverables
- Draft articles, case studies, story angles, etc.
- Disseminate the right kind of information and push for timely coverage
- Media intelligence and participation in industry stories
- Liaise with various departments for newsworthy information
Qualifications:
Masters in Public Relations or Graduate in Mass Media
Experience:
8-10 years of experience in similar industry/agency
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