Digital Marketing Specialist
4 weeks ago
About the Role
The Digital Marketing Specialist will play a key part in developing and implementing effective digital marketing strategies to maximize the online visibility and organic traffic of our website. This role is crucial in staying abreast of the latest industry trends and ensuring our website ranks highly on major search engines.
Key Responsibilities
- Conduct keyword research and analysis to guide content optimization
- Review and optimize website content meta tags and other on-page factors
- Analyze website performance using Google Analytics or similar tools
- Develop and execute link-building strategies to enhance off-page SEO
- Stay updated with search engine algorithms and industry best practices
- Collaborate with content creators to ensure SEO best practices are followed
- Monitor and report on SEO performance and make recommendations for improvement
- Perform website audits to identify technical SEO issues
- Implement and manage local search strategies for regional visibility
- Utilize SEO tools such as SEMrush, Moz, and Ahrefs for analysis and optimization
Required Qualifications
- Bachelor's degree in Marketing Communications or related field
- Proven experience as a Digital Marketing Specialist or similar role
- Demonstrable track record of implementing successful digital marketing strategies
- Thorough understanding of search engine algorithms and ranking factors
- Familiarity with HTML, CSS, and website evaluation tools
- Experience with Google Analytics, Google Search Console, and other SEO tools
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal abilities
- Ability to work effectively in a team environment
- Up-to-date with the latest trends and best practices in digital marketing
- Certification in Google Analytics or similar platforms is a plus
- Experience with local SEO and e-commerce SEO is advantageous
html, communication, sem, SEO performance monitoring, ahrefs, SEO, SEO tools, moz, website audits, analytical skills, trends and best practices in SEO, content optimization, interpersonal abilities, link-building strategies, technical SEO, google search console, trends analysis, interpersonal skills, e-commerce SEO, search engine algorithms, website content, keyword research, problem-solving, css, teamwork, google analytics, meta tags, on-page SEO, on-page optimization, local SEO, off-page SEO, local search strategies, latest trends, website performance analysis, content creation, google analytics certification, problem-solving skills, communication skills
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