Digital Marketing Strategist

2 days ago


Bengaluru, Karnataka, India Infosys Full time

At Infosys, we are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a vital role in developing and executing successful digital marketing strategies that drive business growth.

The ideal candidate will have a proven track record of delivering data-driven marketing solutions across multiple channels. You will be responsible for designing, developing, and maintaining dashboards and reports that visualize key performance indicators (KPIs) across various marketing channels.

You will gather data from multiple sources, including CRM, media teams, AR teams, web analytics, and social media analytics, to ensure data accuracy and integrity. Your ability to provide strategic interpretations and actionable recommendations based on the data will be essential in driving business decisions.

We are looking for a highly analytical individual with excellent communication skills to serve as our Digital Marketing Subject Matter Expert (SPOC). As a key member of the team, you will generate regular and ad-hoc reports on the performance of demand generation, branding, analyst relations, academic relations, and partner marketing activities.

You will provide in-depth analysis and strategic insights derived from the data to inform marketing strategy and budget allocation. Additionally, you will conduct in-depth research and analyze competitor marketing strategies to provide valuable insights on their strengths, weaknesses, market positioning, and emerging trends.

To succeed in this role, you should have a Master's degree, strong Powerpoint and Excel skills, and at least 10-12 years of experience in Analyst Relations. A background in marketing is also a plus.



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