Programmatic Buying Leader

Programmatic Buying Manager

We are seeking an experienced professional to lead our programmatic buying efforts. This involves developing digital marketing strategies and proposals for clients, encompassing awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.

The successful candidate will be responsible for managing app campaigns on DV360, optimizing for reach/install/conversion while linking App Analytics platform to DV360. They will also create ad tags/floodlight tags in CM/DV360 for campaign conversions, audience activity, and integration of platforms to import/export audiences and conversions.

Key responsibilities include:

1. ">
2. Bulk digital marketing roadmap and proposals involving DV360 for clients.">
3. Manage App Campaigns on DV360, optimizing for reach/install/conversion.">
4. Create ad tags/floodlight tags in CM/DV360 for campaign conversions.">
5. Collaborate with internal teams for tracking mechanism implementation.">
6. Perform client account management duties related to display/TrueView/video/search campaigns on DV360/CM/Google Ads platform.">
7. Monitor daily/monthly account performance regarding budget caps, campaign pacing, lost bidding, impression share, and other critical metrics for optimization strategies.">
8. Support creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.">
9. Communicate with clients/POC to synchronize campaign achievements with predefined goals.">
10. Generate relevant reports at three stages: before, during, and after campaign auditing the advertising account and finding gaps in existing structure and targeting.">
11. Plan, execute, and manage programmatic campaigns.">

Requirements include:

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• Intermediate level of Programmatic Buying experience.">
• Experience working on DV 360.">
• DV 360 Certification.">

Preferred skills include:

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• Google Campaign Manager (Intermediate).">
• Marketing.">

Key Requirements:

1. Intermediate level of Programmatic Buying experience.

2. Experience working on DV 360.

3. DV 360 Certification.