Ad Tech and DMP Operations Specialist

3 weeks ago


Gurgaon, Haryana, India Sony Pictures Networks India Private Limited Full time

Position: Assistant Manager - Ad Tech and DMP Operations

Purpose: This role is responsible for collaborating with the sales, product, and engineering teams to optimize the ad delivery funnel and revenue. Strong understanding of Adtech and DMP solutions is required. Prior experience with DFP is highly preferred.

Key Responsibilities:

  1. Creation of targetable user segments on DFP and DMP for ad targeting and optimization of the addressable inventory parameters.
  2. Projection of inventory by working with the content and sales team.
  3. Enhancement of the Ad product and Ad platform by working with the Ad-product team and engineering team.
  4. Creation of ad formats and ad tags for new ad formats and POCs.
  5. Optimization of the ad delivery funnel for LIV and LIV++ by working with the tech team and Google.
  6. Increasing network and Programmatic revenue by working with the Ad-product team.
  7. Improvement of yield and revenue by interacting with existing Network partners.
  8. On boarding of new programmatic partners.
  9. Delivery of ad ops campaigns sourced in the APAC region, including quality control, trafficking, troubleshooting, reporting, and optimization.
  10. Ensuring good relationships with internal sales, compliance, editorial, technology, and product departments, including interpretation and application of ad operations SLA, issue resolution, and escalation processes.
  11. Providing operational support to external and internal clients to resolve any issues.

Critical Competencies:

  1. Behavioural: Creative thinking, customer centricity, communication skills, collaboration, strong analytical skills, and ability to multitask.
  2. Technical: DMP, HTML, Java, SQL, Google Ad Manager.


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