Digital Operations Specialist
3 weeks ago
Position: Digital Operations Specialist - Ad Tech and DMP Operations, Digital Business
Purpose: The role is responsible for collaborating with the sales, product, and engineering teams to optimize the ad delivery funnel and revenue. The position requires a strong understanding of Adtech and DMP solutions. Prior experience with Google Ad Manager is highly preferred.
Education: Graduate Degree or B-Tech Preferred
Experience: 6+ yrs
Location: Mumbai
Reporting Relationship: Lead – Ad Operations, Digital
Business/Channel/Function: Digital
Key Responsibilities:
- Creation of targetable user segments on Google Ad Manager and DMP for ad targeting and optimization of the addressable inventory parameters
- Projection of inventory by working with the content and sales team
- Collaboration with the Ad-product team and engineering team to enhance the Ad product and Ad platform
- Creation of ad formats and ad tags for new ad formats and POCs
- Work with the tech team and Google to optimize the ad delivery funnel for LIV and LIV++
- Collaboration with the Ad-product team to increase the network and Programmatic revenue
- Interaction with existing Network partners to improve the yield and revenue
- On boarding the new programmatic partners
- Responsible for the delivery of ad ops campaigns sourced in the APAC region, including but
- not limited to quality control, trafficking, troubleshooting, reporting, and optimization.
- Ensuring good relationships with internal sales, compliance, editorial, technology, and
- product departments including interpretation and application of ad operations SLA, issue resolution, and escalation processes.
- Provide operational support to external and internal clients to resolve any issues and
Critical Competencies:
- Behavioural
- Creative thinking
- Customer centricity
- Communication skills
- Collaboration
- Strong Analytical Skills Should be able to multitask
- Technical
- DMP HTML, Java, SQL
- Google Ad Manager
Why join us?
Sony Pictures Networks India Private Limited is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy
We strive to remain an 'Employer of Choice' and have been recognized as:
- India's Best Companies to Work For 2021 by the Great Place to Work Institute
100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary
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