Experience Designer

4 weeks ago

Bengaluru, Karnataka, India TVS Motor Company Full time

About the Department / Vertical/ Section

The Customer Experience (CX) department at TVS Motor Company is responsible for delivering end-to-end customer experiences globally.

Our mandate includes squad teams managing CX and UX Design, CX D2C Product Platforms covering all customer touchpoints, web, apps, Conv Ai, metaverse. We also have CX Enabler Platforms like marketing automation, social analytics platforms, content DAM, contact center tech. Additionally, we handle Customer Delight Operations including campaigns, CX Analytics and Data Science operations across the organization.

We aim to deliver mobile-first, globally scalable customer experiences, strategy and platforms that enable business growth and experience measurement.

Purpose of the role

As an Experience Designer - CX Platforms, you will be responsible for user experience design strategy across CX Platforms in the organization. You will establish, enable execution and governance of design principles across customer digital touchpoints.

You will be an integral part of an in-house center of excellence creating best-in-class design in-house and with a partner ecosystem of design firms.

Role Description

Your key responsibilities will include creating industry-leading design language in line with global experience trends. You will deliver best-in-class UX/UI across TVS customer touchpoints.

You will manage key performance indicators (KPIs) such as User Engagement Growth, Platform KPI Growth, and Design Scores.

Functional Competency

Deliver compelling user experiences and visually stunning user interfaces that meet project requirements and exceed client expectations.

You should have a strong understanding of the end-to-end design process, from research and ideation to prototyping and implementation.

User-Centered Design

You should advocate for and apply a user-centric approach, backed by user insights, usability testing, and best practices.

You should have experience collaborating with product managers and stakeholders to understand user needs and align design solutions with project goals.

Design Standards and Quality Assurance

You should be able to review design work regularly to ensure high-quality output and adherence to design guidelines.

Technical Skills

You should be proficient in design tools such as Sketch, Figma, Adobe Creative Suite, or equivalent. Familiarity with front-end development technologies (HTML, CSS, JavaScript) to facilitate effective collaboration with development teams.

You should have good understanding of usability concepts and creating Information Architecture across multiple platforms while collaborating cross-functionally.

  • Experience creating User Interface designs referencing the latest platform innovations and technology advancements
  • Strong conceptualization skills, understanding of client briefs, and actively contributing to the brainstorming and ideation process
  • Hands-on experience in Design explorations for User Interfaces and related visual design
  • Worked on Storyboarding, out-of-the-box creative concepts
  • Provide creative direction to designers
  • Experience in UX/UI design for web, mobile, responsive websites/applications
  • Experience with a variety of software, including Photoshop, InDesign, Flash, Illustrator, Axure, and equivalent tools
  • Ability to work on multiple projects at a time
  • Experience in making senior client presentations, presenting the concepts to clients, discussing feedback
  • Strong team communication and management skills to help manage concepts and deliver milestone objectives
  • Contribute own ideas for projects and guidelines
  • Good understanding of user-centered design principles, copy and web, and mobile best practices/guidelines
  • Good leadership skills
  • Excellent communication skills

Team Management

You should have demonstrated some experience in leading, mentoring, and supporting other UX and UI designers.

Behavioral Competency

Collaboration, Articulation and Storytelling

Education Qualification –

Bachelors or Master's degree in Design, Human-Computer Interaction, or a related field.

Required Experience

7+ Years of experience in User Experience planning, use case preparation, and wireframe development.

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