Digital Marketing Strategist

3 days ago


Noida, Uttar Pradesh, India Attero Full time

About Attero Recycling Private Limited

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Attero Recycling Private Limited is a pioneering metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste headquartered in Noida and a manufacturing facility in Roorkee, Uttarakhand. The company has gained recognition from NASA for its innovative approach to recycling.

With a strong presence in the global market, Attero Recycling Private Limited is expanding its operations to India, Europe, and North America. To support this growth, we are seeking a results-driven SEO and ASO professional to join our team.

Job Overview

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We are looking for a skilled Digital Marketing Strategist to lead our optimization efforts for both websites and mobile apps. In this role, you will be responsible for improving organic visibility, increasing traffic and downloads, enhancing user experiences, and driving higher conversions across platforms.

Key Responsibilities:

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  • Keyword Research: Conduct thorough keyword research for web (SEO) and app stores (ASO) to target high-traffic, relevant keywords
  • On-Page Optimization: Optimize titles, meta tags, headers, app titles, descriptions, and keywords to enhance visibility in search engines and app stores
  • Technical Optimization: Perform website audits, resolve site performance issues, and ensure optimal indexing and mobile responsiveness
  • Creative Asset Optimization: Collaborate with design teams to create compelling app icons, screenshots, and videos for app stores
  • Link Building & Backlink Strategies: Develop and implement strategies to acquire quality backlinks and improve domain authority
  • Content Optimization: Work closely with the content team to align blogs, web pages, and app descriptions with SEO and ASO objectives
  • A/B Testing: Conduct experiments on web and app store elements to identify the best strategies for maximizing traffic and downloads
  • Performance Monitoring: Track SEO rankings, website traffic, app store performance, and key metrics, providing actionable insights for improvement
  • Trend Analysis: Stay updated on the latest SEO and ASO trends, algorithm updates, and industry best practices
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Requirements:

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  • 1-3 years of experience in SEO and ASO with proven results
  • Proficiency in relevant tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, AppsFlyer, or other similar platforms
  • Strong understanding of on-page SEO, off-page SEO, technical SEO, and app store optimization principles
  • Analytical mindset with excellent attention to detail and the ability to derive insights from data
  • Ability to manage multiple tasks and collaborate effectively with cross-functional teams
  • Strong communication and interpersonal skills
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Salary Estimate

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₹8,00,000 - ₹12,00,000 per annum

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Benefits

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We offer a comprehensive benefits package, including medical insurance, retirement savings plan, and opportunities for professional growth and development.



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