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Brand Experience Manager

3 weeks ago

Surat, Gujarat, India beBeeLeadership Full time ₹ 15,00,000 - ₹ 25,00,000
Executive Leadership - Brand Experience

We seek a Senior Executive to drive offline brand presence and marketing initiatives.

This role focuses on ensuring consistent branding across all offline touchpoints, from bus branding to lounges, hoardings, and on-ground marketing activations.

Key Responsibilities:
  • Branding Standardization & Implementation
    • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
    • Develop branding guidelines for offline touchpoints and ensure compliance across all assets.
    • Work closely with vendors to execute bus branding, uniforms, and physical branding assets while ensuring high-quality output.
    • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
    • Implement visibility mechanisms to track branding effectiveness and standardization.
  • Vendor & Operations Coordination
    • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
    • Work closely with the Operations team to ensure timely implementation of branding across locations.
    • Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Offline Marketing & Activations
    • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
    • Identify and execute on-ground branding opportunities to enhance Zingbus' presence across cities.
    • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
    • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.