Tech Content Lead
3 weeks ago
**Job Summary:**
We are seeking a highly skilled and experienced Tech Content Lead to join our Marketing team at Relanto Global Private Limited. As a key member of the team, you will play a vital role in shaping our content strategy, collaborating with marketing and technical teams, and producing high-quality content that engages and informs our target audience.
**About Us:**
Relanto Global Private Limited is a global advisory and consulting firm delivering tech solutions powered by AI. We help customers realize strategic output levers like Customer Experience, Revenue Transformation, Growth and Innovation through our specialized AI-driven practices.
**What You'll Do:
- Develop and implement a content marketing strategy aligned with the company's target audience.
- Produce high-quality content including white papers, thought leadership articles, case studies, blog posts, webinars, eBooks, infographics, video scripts, and press releases.
- Collaborate with subject matter experts to gain insights and develop well-structured in-depth, technical content that showcases our expertise.
- Utilize industry best practices, identify customer needs, and recommend new topics.
- Create and manage an editorial content calendar to ensure a steady flow of content across various platforms for lead-gen and demand-gen.
- Oversight of sales enablement materials such as brochures, product sheets, and presentations.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
- Use analytics tools to track content performance.
**Requirements:**
- Proven experience as a tech content writer/developer for B2B tech organizations.
- Flair for writing, and a good hold and understanding of technology.
- MBA in Marketing would be an added advantage.
- Exceptional written English skills and ability to blend creativity and technical concepts.
- Understanding of SEO technicalities and best practices.
- Publicly available content samples in your name would be advantageous.
**Why Choose Us:**
Relanto offers a range of benefits, including healthcare policy covering your family and parents, scrumptious buffet lunch every day, hybrid work policy, professional development opportunities, recognition and rewards programs, and more. The estimated salary for this position is ₹25,00,000 - ₹30,00,000 per annum.
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