Digital Content Strategist for Fashion Brand

3 weeks ago


Mumbai, Maharashtra, India HR Yaar Full time

Job Description:

This role focuses on supporting our marketing strategies by creating compelling blog posts, social media, and web content. Your efforts will help expand our digital footprint and drive value through engaging online content.

As a Digital Content Strategist, you will be responsible for developing engaging content that aligns with our brand voice and marketing goals. This includes creating blog posts, social media updates, and web content, as well as conducting in-depth research to identify and collect relevant digital assets.

You will also analyze content consumption across all platforms and provide actionable recommendations to the marketing team. Additionally, you will create and maintain a content-sharing schedule for our email newsletter, Reddit, Medium, and other relevant channels.

The ideal candidate will have a minimum of 3-4 years of experience in producing content that increases engagement and drives leads for fashion brands. They will also have a strong understanding of content management systems and digital asset management tools.

A bachelor's or master's degree in English, Journalism, or a related field is required. The successful candidate will have excellent writing, editing, and communication skills, as well as a high level of creative thinking.

We are looking for someone who is up-to-date with the latest trends and best practices in online marketing and measurement. They should also be able to work collaboratively with agency partners and internal teams.

Estimated salary: ₹600000 per annum.



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