Senior Marketing Manager
2 days ago
About the Job: We are seeking an experienced Head of Demand Generation to lead our demand marketing efforts and drive pipeline growth for our enterprise software solutions business. As a strategic leader, you will develop and execute multi-channel demand generation strategies, manage a team of marketing program managers and SDRs, and collaborate with cross-functional teams to achieve revenue goals.
Key Responsibilities:
- Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals.
- Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies.
- Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.
- Own objectives across the marketing funnel Inquiry to SQL track and optimize performance at each stage in the funnel.
- Lead, nurture, and develop a team of marketing program managers and SDRs.
Requirements:
- Proven experience in demand generation and marketing leadership roles.
- Strong understanding of B2B marketing strategies and technologies.
- Excellent communication and collaboration skills.
Benefits:
- Competitive salary and bonus structure.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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