Cloud Data Platform Leader
5 days ago
We are looking for a seasoned Salesforce Data Cloud expert to spearhead our organization's efforts in building a robust Customer Data Platform (CDP).
Key Responsibilities:
- Create and execute data-driven segmentation plans to deliver targeted content and enhance audience engagement.
- Establish and maintain scalable data architectures, facilitating effortless data ingestion, processing, and analysis.
- Liaise with IT teams to resolve technical issues and optimize data pipeline performance.
- Combine data from diverse sources, such as CRM, databases, and external platforms, to fuel marketing and personalization initiatives.
- Publish comprehensive documentation and provide expert guidance to internal teams on leveraging Salesforce Data Cloud capabilities.
System Requirements:
- Customize and fine-tune Data Cloud to align with organizational goals.
- Integrate Data Cloud with: Salesforce CRM, Salesforce MC, Salesforce Marketing Intelligence, Websites/microsites via SDK method, Snowflake, and additional sources.
- Configure and monitor data streams to ensure high availability.
- Develop and enforce identity management, data transformation, and calculated insight guidelines.
- Implement lead scoring protocols based on customer data from CRM and multi-channel engagement metrics.
Requirements:
- Bachelor's degree in computer science, Information Technology, Marketing, or related field.
- Minimum 2+ years of experience with emphasis on Salesforce Data Cloud and/or bespoke database systems.
- Salesforce Data Cloud Consultant certification desirable.
Salary Range: $140,000 - $200,000 annually, contingent upon location and prior experience.
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