Growth Innovation Strategist

2 weeks ago


Bengaluru, Karnataka, India Styleverse lifestyle pvt Ltd Full time
Job Description:

The Growth Manager for New Initiatives is a pivotal role that drives innovative strategies and projects to expand the brand's market presence, improve customer engagement, and boost revenue across online and offline channels. This dynamic position requires a strategic mindset with a hands-on approach to identify, plan, and execute growth opportunities, ensuring alignment with the company's marketing and business objectives.

Key Responsibilities:
  • Strategic Growth Initiatives
    • Develop and execute pilot programs for innovative initiatives, assessing feasibility, scalability, and ROI.
    • Collaborate with leadership to align new projects with business objectives and long-term strategies.
  • Online Marketing Expansion
    • Drive growth strategies for e-commerce platforms, websites, and social media campaigns.
    • Develop performance marketing campaigns to acquire new customers and improve customer retention.
    • Identify emerging digital trends, tools, and platforms to enhance brand visibility and customer engagement.
  • Offline Marketing Innovations
    • Lead new retail initiatives such as in-store activations, experiential marketing, and localized campaigns.
    • Collaborate with store teams to design and implement strategies that drive foot traffic and in-store conversions.
    • Partner with vendors and agencies to bring creative offline campaigns to life.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Proven 7-8 years of experience in growth management, business development, or marketing in the retail or e-commerce sector.
  • Strong analytical skills and proficiency in tools like Google Analytics, Tableau, or Excel.
  • Expertise in both digital and traditional marketing strategies.
  • Excellent project management and organizational skills.
  • Creative and strategic thinker with strong problem-solving abilities.
Estimated Salary: ₹60 Lacs - ₹80 Lacs per annum

Based on the job requirements and industry standards, the estimated salary range for this position is between ₹60 Lacs and ₹80 Lacs per annum. The actual salary may vary based on factors like location, experience, and performance.



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