Content Specialist

2 days ago

Bengaluru, Karnataka, India beBeeContent Full time US$ 90,000 - US$ 1,20,000
Content Creator Position

We are seeking a talented and proactive content specialist to join our customer experience team. This role will be instrumental in developing and maintaining high-quality content for customers and internal teams, supporting CX programs and driving product adoption.

Job Overview

As a content specialist, you will be responsible for crafting polished, engaging, and actionable content that drives customer success, adoption, and satisfaction. You will also create internal content to help teams understand and execute CX programs effectively.

Main Responsibilities

  • Design and develop visually appealing and on-brand content assets for customers and internal teams.
  • Create internal training materials and guides to help teams understand and execute CX programs.
  • Collaborate with cross-functional teams to understand program objectives and translate them into clear, concise, and impactful content.
  • Ensure all created content is polished, on-brand, and ready for consumption without extensive review or editing.
  • Maintain and update existing content to keep it relevant and aligned with current brand guidelines and customer needs.
  • Design and implement in-product guides using Pendo for effective customer messaging and onboarding.
  • Contribute to the creation of email copy for customer communications when needed.
  • Develop content strategies that drive product adoption for our portfolio of products.
  • Proactively identify opportunities for new content creation that will enhance customer experience, drive adoption, and improve team effectiveness.
  • Simplify complex information into easily digestible formats that encourage action and engagement for teams and customers.

Qualifications and Skills

  • Proven experience in content creation, preferably in a B2B software or technology environment.
  • A strong portfolio demonstrating excellent design skills and attention to detail for both customer-facing and internal materials.
  • Proficiency in design and presentation software, such as Canva, Adobe Creative Suite, and Microsoft PowerPoint.
  • Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
  • Experience in creating infographics and data visualizations to convey complex information simply.
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
  • Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
  • Desirable: Experience with in-product messaging and guide creation, basic understanding of email marketing principles, and Gainsight or similar customer success platform proficiency.

Requirements

  • Attention to Detail: Meticulous focus on creating polished, error-free content for external and internal use.
  • Initiative and Self-motivation: Ability to identify needs and take action without constant direction.
  • Creativity: Innovative approach to content creation and problem-solving.
  • Customer-centric Mindset: Strong understanding of customer needs and how to address them through content.
  • Adaptability: Flexibility to work on various content types and adjust to changing priorities.
  • Communication: Excellent verbal and written communication skills to collaborate effectively with team members and stakeholders.
  • Gainsight Proficiency: Ability to leverage Gainsight for content distribution, customer engagement tracking, and data-driven content strategy.

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