Strategic Marketing Director for AI Education
1 month ago
About Saras AI Institute:
Saras AI Institute is a pioneering educational institution focused on higher studies, exclusively offering degrees in Artificial Intelligence. Based in the United States, we strive to create a student-centric environment that prioritizes accessibility and quality education.
Salary Range:
The estimated annual salary for this position is $110,000-$130,000, considering the candidate's experience and location in Gurugram.
Job Summary:
We are seeking an experienced Marketing Lead with 5+ years of social media and content creation expertise to join our growing team at Saras AI Institute. The ideal candidate will be responsible for executing content strategies, enhancing our social media presence, and engaging with our AI-focused audience.
Key Responsibilities:
- Ideation and Content Creation: Assist in developing innovative content ideas, creating engaging social media posts, and publishing content across our platforms.
- Collaboration and Planning: Work closely with the team to align content plans with our broader social, brand, and business objectives.
- Content Analysis and Reporting: Monitor and analyze content performance, providing actionable insights to inform future content strategies.
- Project Management: Coordinate multiple projects simultaneously, ensuring timely execution and high-quality results.
- Stakeholder Engagement: Proactively engage with stakeholders at various levels to ensure alignment with organizational goals.
Required Skills and Qualifications:
- A strong creator mindset with experience generating content from ideation to execution.
- At least 5 years of experience in social media, content creation, or a related field.
- A solid understanding of social media platforms, algorithms, and audience engagement tactics.
- Excellent copywriting skills with attention to detail and grammar.
- Ability to identify and capitalize on emerging social media trends.
- A data-driven approach to evaluating content performance and applying insights to improve future content.
Bonus Points:
- Previous experience working in social media or content creation roles.
- Strong familiarity with AI, technology, or education-related content is a plus.
Education and Experience:
- Mid-Senior level professionals with a proven track record in marketing and content creation.
- Degree holders in Marketing, Communications, or a related field.
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