Growth Strategist

1 day ago

Alwar, Rajasthan, India beBeeAcquisition Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
User Acquisition Specialist Job Summary

This is a challenging and rewarding role that requires a unique blend of technical expertise, strategic thinking, analytical rigor, and creative collaboration. As a User Acquisition Specialist, you will be responsible for managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis. You will work closely with cross-functional teams to develop and execute a comprehensive user acquisition strategy that drives business results and exceeds expectations.

Key Responsibilities
  • Plan, launch, and optimize user acquisition campaigns across major ad platforms, including Meta, Google Ads, TikTok, and Apple Search Ads.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost per acquisition, lifetime value, and return on investment goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected lifetime value/return on investment by user cohorts.
  • Understand and act on player journey metrics (ex. New users: day 0–7; Retained users: day 7+; Reactivated users).
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Apply predictive modeling and early key performance indicators (day 1–3) to forecast long-term user value, for decision making.

Strategic
  • Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with customer relationship management and product teams to connect user acquisition with retention and monetization strategies.
  • Contribute to budget allocation, forecasting, and scaling strategies.
  • Stay current with platform updates, privacy-first user acquisition (SKAN, ATT, Privacy Sandbox), and emerging ad tech.

Creative
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
  • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
  • Analyze creative performance using key metrics (hook rate, hold rate, click-through rate, conversion rate, return on ad spend etc.) and translate findings into actionable creative insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Share business-aligned creative insights with stakeholders, linking creative learnings to broader user acquisition strategy.

Collaboration & Operations
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications
  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of user acquisition key performance indicators (cost per install, cost per acquisition, return on ad spend, return on investment, lifetime value, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.
],

  • Account Growth Strategist

    7 days ago

    Alwar, Rajasthan, India beBeeCustomerSuccess Full time ₹ 1,20,00,000 - ₹ 2,50,00,000

    Job Title: Account Growth StrategistAt the core of our organization's success lies the position of Account Growth Strategist, a pivotal role that demands exceptional leadership and a profound understanding of customer relationships. As we continually strive to elevate our services, this position plays a vital part in driving growth through innovative...

  • Digital Growth Strategist

    7 days ago

    Alwar, Rajasthan, India beBeeDigital Full time ₹ 50,00,000 - ₹ 70,00,000

    Job Title: Digital Growth StrategistWe are looking for a seasoned professional to drive high-impact campaigns and act as a strategic force behind our growth initiatives.">About the RoleThe ideal candidate will have a strong track record managing campaigns for international markets and be proficient in Meta Ads Manager, Google Ads, Google Analytics, and...

  • Sales Growth Strategist

    1 week ago

    Alwar, Rajasthan, India beBeeBusiness Full time US$ 98,700 - US$ 1,24,900

    As a Sales Growth Strategist, you will be responsible for cultivating business opportunities and developing strong client relationships.Key Responsibilities:Identify and pursue new sales opportunities to drive business growthBuild and maintain strong relationships with existing clients to ensure continued business successDevelop and execute targeted...

  • Cloud Growth Strategist

    1 week ago

    Alwar, Rajasthan, India beBeeGrowth Full time ₹ 60,00,000 - ₹ 1,50,00,000

    Cloud Growth StrategistAre you passionate about enabling sales success and driving cloud growth?Train and up-skill the sales team on cloud products, features, use-cases, and value propositions.Guide and support the sales team to convert leads into cloud customers.Resolve technical customer queries online and onsite as needed, ensuring satisfaction.Create and...

  • Digital Growth Strategist

    3 days ago

    Alwar, Rajasthan, India beBeeMarketing Full time  5,00,000 -  7,00,000

    Search Engine Marketing LeaderA seasoned expert in search engine marketing seeks a challenging role where they can leverage their skills to drive business growth and success.We are looking for a highly motivated individual who thrives in fast-paced environments, is passionate about staying up-to-date with industry trends, and possesses the ability to...

  • Business Growth Marketing Strategist

    2 weeks ago

    Alwar, Rajasthan, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000

    Drive Business Growth as a Marketing Strategist\We are looking for a skilled marketing professional to join our team and drive business growth through data-driven strategies.\As a full-time Growth Marketer, you will be responsible for designing and running experiments across multiple channels, analyzing performance data, and developing messaging that...

  • Drive Revenue Growth as a Commercial Strategist

    2 days ago

    Alwar, Rajasthan, India beBeerevenue Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Revenue Growth Strategist">About the Role: As a pivotal member of our team, you will drive revenue growth for our international clients by implementing effective commercial strategies.Your Key Responsibilities:Create and execute successful commercial plans to maximize room sales and revenue.Replicate our company culture in all interactions with...

  • Digital Content Strategist

    1 day ago

    Alwar, Rajasthan, India beBeeStrategist Full time ₹ 3,00,000 - ₹ 4,20,000

    Digital Content StrategistWe seek a highly motivated and skilled Digital Content Strategist to oversee our online presence across various platforms.Key Responsibilities:Develop, schedule, and manage high-quality content across multiple platformsAnalyze engagement metrics and optimize ad campaigns to maximize reach and ROICollaborate with designers to create...

  • Financial Strategist and Operations Expert

    3 days ago

    Alwar, Rajasthan, India beBeeStrategy Full time ₹ 5,00,000 - ₹ 10,00,000

    Reconnect with Purpose: Financial Strategist and Operations Expert Sought As a Financial Strategist and Operations Expert, you will play a crucial role in shaping the financial trajectory and operational growth of our innovative platform. With a strong background in finance, consulting, or startup operations, you will lead the development of financial...

  • Data Strategist

    5 days ago

    Alwar, Rajasthan, India beBeeArchitect Full time ₹ 25,51,920 - ₹ 35,12,600

    About the RoleWe are seeking an accomplished Data Strategist to join our Professional Services team.This is a senior leadership role, where you will work on high-impact distributed data projects at leading organizations. As a trusted advisor, you will engage with customers throughout their journey, from initial conversations to production implementations.You...