Head of Content and Performance

2 weeks ago

Tirupati, Andhra Pradesh, India beBeeCreative Full time ₹ 15,00,000 - ₹ 25,00,000

About Our Organization:

We are a leading digital health-tech platform for haircare and hair loss in India, founded in 2019.

Our mission is to use technology to scale healthcare solutions to millions of Indians suffering from hair loss with a holistic solution.

We aim to create awareness around hair loss, de-stigmatize it while empathizing with customers that it has an emotional and psychological impact.

We combine three sciences (Ayurveda, Allopathy, and Nutrition) to create the perfect solution for hair loss patients.

Job Overview:

We are seeking a highly skilled Content and Performance Lead responsible for developing and executing a content strategy that drives both brand engagement and conversion, across creative and performance marketing.

Main Responsibilities:

Content Strategy & Planning

  • Create and lead the overall content strategy for our target audience segment, aligned with business goals and marketing objectives.
  • Closely collaborate with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Ensure consistency in brand voice and storytelling across all content formats.

Creative Content Development

  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.

Performance Marketing Creatives

  • Lead the creation of ad copies, scripts, and creatives for paid campaigns.
  • Optimize messaging for different funnel stages in collaboration with the performance marketing team.
  • Monitor content performance metrics and iterate accordingly.

Cross-functional Collaboration

  • Work closely with designers, video editors, performance marketers, and product managers to deliver high- Britainmpacts l pmutationslts campaigns.
  • Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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