Product Marketing Strategist

4 weeks ago


Gurgaon, Haryana, India Fretron Full time

About the Role

We're seeking a Product Marketing Specialist to develop and execute GTM strategies for our cloud-based collaborative Transport Management System (TMS). The successful candidate will drive revenue growth, expertise, and product awareness through compelling messaging, content, and campaigns.

Key Responsibilities

  • Develop deep understanding of the TMS domain and champion segmentation, targeting, and positioning for the Fretron TMS.
  • Collaborate with leadership, sales, customer success, product, and marketing teams to create and execute GTM strategies.
  • Develop core positioning, buyer personas, messaging hierarchy, and pitches for identified markets.
  • Enable sales and customer success teams with collaterals, expert content, and insights to improve conversions.
  • Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.
  • Develop and execute extensive content calendars for all stages of the funnel, aligned with buyer journey.
  • Develop customer and competitive insights to inform product and marketing strategies.
  • Track and improve on key marketing and GTM KPIs.

Requirements

  • 3-5 years of product marketing experience in a B2B SaaS company.
  • Experience in GTM strategies for product launches.
  • Strong analytical and communication skills.
  • Creativity with expert proficiency in copywriting.
  • Experience in multi-channel marketing campaigns.
  • Business development experience in B2B SaaS enterprise solutions is a must.

Job Details

  • Fixed shift (Mon to Fri).
  • Job Location: Gurgaon (Onsite).
  • Job Type: Full-time (Morning shift).

Ability to commute/relocate:

  • Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required).

Fretron is committed to building a diverse and inclusive workplace. If you are passionate about marketing, a self-starter with a passion for growth, a track record of successful marketing strategies for tech products, and excited about joining a fast-growing SaaS company, we would love to hear from you.


  • Product Strategist

    3 weeks ago


    Gurgaon, Haryana, India Salesforce Full time

    Job Title: Product StrategistWe are seeking a skilled Product Strategist to join our team at GreyOrange. As a Product Strategist, you will be responsible for defining and driving product strategies that meet the needs of our customers and drive business growth.About the Role:The successful candidate will have a strong background in product management, with...


  • Gurgaon, Haryana, India Gigmo Solutions Full time

    At Gigmo Solutions Pvt. Ltd., we're looking for a skilled Product Marketing Strategist to drive the growth of our digital products.This role will focus on developing and executing marketing strategies that drive customer acquisition, engagement, and retention.Marketing Strategy:Develop and execute a comprehensive marketing strategy aligned with business...


  • Gurgaon, Haryana, India DotPe Full time

    About the Organization: DotPe is a pioneering platform that has successfully bridged the gap between offline and online commerce in India. With its headquarters in Gurgaon, DotPe was founded in 2020 and has since empowered over 8 million merchants across various categories to go online with their businesses. The company's comprehensive digital solutions...


  • Gurgaon, Haryana, India Growhut Full time

    Company Overview:At Growhut, we're shaping the future of AI. Our innovative projects challenge and inspire us every day.We believe in AI's power to change the world. We're not just riding the wave of the future-we're creating it.Job Title: Product Development StrategistSalary: ₹12.5K - 18.75K per Month (Estimated)Job Description:We are seeking a highly...


  • Gurgaon, Haryana, India TalentXO Full time

    Product Innovation StrategistJob SummaryTalentXO is seeking a highly skilled Product Innovation Strategist to lead our IoT product innovation efforts.Key ResponsibilitiesCollaborate with executive leadership to identify new IoT market opportunities and develop business strategies.Lead product ideation, development, and launch processes, ensuring alignment...

  • Marketing Strategist

    3 weeks ago


    Gurgaon, Haryana, India Nothing Full time

    About NothingWe're a technology company that's passionate about making tech fun again. Our mission is to create products that bring joy to people's lives.We're looking for a talented Marketing Strategist to join our team. As a Marketing Strategist, you'll be responsible for developing and executing marketing campaigns that align with our products, target...


  • Gurgaon, Haryana, India eSEO Solutions : Digital Marketing Agency Full time

    Job Summary: We are seeking a skilled Digital Marketing Strategist to join our team at eSEO Solutions, a leading Digital Marketing Agency in Gurugram. This role will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and success.About the Role:We are looking for an experienced and results-driven...


  • Gurgaon, Haryana, India #ARM Worldwide Full time

    At #ARM Worldwide in Gurugram, we are seeking a Digital Marketing Strategist to drive client success.About the RoleThe Digital Marketing Strategist will be responsible for developing and implementing digital strategies across various platforms. Key responsibilities include setting KPIs, analyzing campaign performance, and optimizing campaigns to drive...

  • Marketing Strategist

    2 weeks ago


    Gurgaon, Haryana, India Cummins Inc. Full time

    Job SummaryWe are seeking an experienced Marketing Specialist to join our team at Cummins Inc. as a Marketing Strategist.About the RoleThe successful candidate will have a strong background in marketing, sales, or business administration, and will be responsible for developing and executing marketing strategies to drive BD product sales.Key...


  • Gurgaon, Haryana, India INFABIO DIGITAL Full time

    Job Title: Digital Marketing StrategistCompany: INFABIO DIGITALJob Summary:We are seeking a highly skilled Digital Marketing Strategist to develop and implement effective social media marketing strategies for INFABIO DIGITAL. As a Digital Marketing Strategist, you will be responsible for creating and executing marketing plans to increase brand awareness,...


  • Gurgaon, Haryana, India GroupM Full time

    Job Title: Digital Marketing StrategistJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at GroupM. As a Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns.Key Responsibilities:Plan and execute digital marketing campaigns across...


  • Gurgaon, Haryana, India LCX Full time

    Digital Marketing Strategist PositionThis role is for an experienced digital marketer to join a forward-thinking fintech company, LCX, as a digital marketing strategist.Leveraging blockchain and cryptocurrency expertise, the successful candidate will develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic,...


  • Gurgaon, Haryana, India AdLift marketing Pvt. Ltd. Full time

    Job DescriptionWe are seeking a seasoned Digital Marketing Strategist - SEO Lead to join our team at AdLift marketing Pvt. Ltd.About the RoleIn this critical position, you will be responsible for developing and executing comprehensive SEO strategies that drive successful client engagements and natural search results.Your Key ResponsibilitiesLead and manage...


  • Gurgaon, Haryana, India Lifelancer Full time

    Marketing Mix Modeling ExpertWe are seeking a skilled Data Driven Marketing Strategist to join our team at Lifelancer, a leading talent-hiring platform in Life Sciences, Pharma and IT. As a Data Driven Marketing Strategist, you will be responsible for delivering end-to-end MMM (Marketing Mix Modeling) engagements that drive business growth and informed...


  • Gurgaon, Haryana, India INFABIO DIGITAL Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to develop and implement effective digital marketing strategies for INFABIO DIGITAL.


  • Gurgaon, Haryana, India IndiGo Full time

    Email Marketing StrategistAt IndiGo, we are seeking a highly skilled Email Marketing Strategist to join our team. The ideal candidate will have a proven track record of developing and executing successful email marketing campaigns that drive engagement and conversion.Key Responsibilities:Develop and execute email marketing strategies that align with the...


  • Gurgaon, Haryana, India Vivirooms Ecomm Pvt Ltd Full time

    Product Strategy and Roadmap DevelopmentWe are seeking a highly skilled Product Development Strategist to join our team at ViviRooms Ecomm Pvt Ltd. This role requires a strong understanding of product development and strategy, with the ability to define and execute product roadmaps.Key Responsibilities:Develop and implement product strategies and roadmaps...


  • Gurgaon, Haryana, India Prometheus Consulting Services. Full time

    About Us: Prometheus Consulting Services is a leading marketing firm based in Mumbai, India.Job Title: Digital Marketing StrategistSalary: ₹1,200,000 - ₹1,500,000 per annum, depending on experienceJob Description:We are seeking a highly skilled and experienced Digital Marketing Strategist to join our dynamic marketing team. As a Digital Marketing...


  • Gurgaon, Haryana, India Knowmax Full time

    Knowmax - Field and Partner Marketing RoleAbout the Company:At Knowmax, we're a leading provider of innovative solutions in the B2B domain. Our team is passionate about delivering cutting-edge products that drive growth and success for our clients.About the Role:We're seeking an experienced Field Marketing Strategist to join our team. As a key member of our...


  • Gurgaon, Haryana, India Indiabulls Housing Finance Limited Full time

    About the RoleWe are seeking a skilled Financial Product Strategist to join our team at Indiabulls Housing Finance Limited in Gurgaon. As a key member of our product development team, you will be responsible for creating and executing comprehensive product strategies aligned with our company goals and market needs.