Product Marketing Strategist
4 weeks ago
About the Role
We're seeking a Product Marketing Specialist to develop and execute GTM strategies for our cloud-based collaborative Transport Management System (TMS). The successful candidate will drive revenue growth, expertise, and product awareness through compelling messaging, content, and campaigns.
Key Responsibilities
- Develop deep understanding of the TMS domain and champion segmentation, targeting, and positioning for the Fretron TMS.
- Collaborate with leadership, sales, customer success, product, and marketing teams to create and execute GTM strategies.
- Develop core positioning, buyer personas, messaging hierarchy, and pitches for identified markets.
- Enable sales and customer success teams with collaterals, expert content, and insights to improve conversions.
- Manage multi-channel marketing campaigns (email, social media, events, webinars) to drive adoption and revenue growth.
- Develop and execute extensive content calendars for all stages of the funnel, aligned with buyer journey.
- Develop customer and competitive insights to inform product and marketing strategies.
- Track and improve on key marketing and GTM KPIs.
Requirements
- 3-5 years of product marketing experience in a B2B SaaS company.
- Experience in GTM strategies for product launches.
- Strong analytical and communication skills.
- Creativity with expert proficiency in copywriting.
- Experience in multi-channel marketing campaigns.
- Business development experience in B2B SaaS enterprise solutions is a must.
Job Details
- Fixed shift (Mon to Fri).
- Job Location: Gurgaon (Onsite).
- Job Type: Full-time (Morning shift).
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required).
Fretron is committed to building a diverse and inclusive workplace. If you are passionate about marketing, a self-starter with a passion for growth, a track record of successful marketing strategies for tech products, and excited about joining a fast-growing SaaS company, we would love to hear from you.
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