
Senior Data-Driven Web Analyst
2 days ago
We are seeking a skilled and data-driven Web Analyst to lead the end-to-end tracking and analytics setup for our web platform.
- Job Responsibilities:
- Design and implement a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.
- Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
- Define and implement event tracking, user flow analysis, and conversion tracking.
- Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
- Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
- Optimize tracking for multi-step conversion funnels.
- Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
- Ensure tracking accuracy through testing and debugging of event implementations.
- Validate data integrity and troubleshoot inconsistencies.
- Build real-time reporting dashboards in Mixpanel.
- Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
- Partner with developers to ensure accurate implementation of tracking scripts.
- Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
Required Skills:
- Proficiency in Analytics Tools:
- Google Tag Manager (GTM)
- Mixpanel
- OneTrust Consent Platform
- Strong understanding of data analysis and interpretation
- Excellent problem-solving and analytical skills
- Ability to communicate complex ideas to stakeholders
Benefits:
As a Web Analyst, you will have the opportunity to work with cutting-edge technology and contribute to the growth and success of our organization.
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