Digital Engagement Specialist

7 days ago

Bareilly, Uttar Pradesh, India beBeeEmailMarketing Full time ₹ 60,00,000 - ₹ 90,00,000
Email Marketing and IT Specialist Role

We are a movement working towards a just and fair world, protecting nature, advancing sustainability, and ensuring equity for all living beings.

The Position

We seek a results-driven Email Marketing and IT Specialist to enhance our engagement with the community, particularly those who've taken pledges through our campaigns.

Key Responsibilities:
  • Website Management:
    • Manage and maintain our websites by updating content, publishing blogs, events, and multimedia, and introducing new features as needed.
    • Handle web hosting and domain management for existing and new projects.
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking.
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines.
    • Manage Google Workspace across all domains (email setup, permissions, troubleshooting).
  • Email Campaign Management:
    • Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms.
    • Set up automated journeys and sequences (e.g., onboarding series, re-engagement flows, pledge follow-ups).
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
  • Audience Segmentation and Analytics:
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
    • Maintain clean, updated supporter databases.
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters.
    • Translate data insights into recommendations for improved engagement.
  • Deliverability and Technical Setup:
    • Ensure compliance with email regulations (GDPR, CAN-SPAM).
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
    • Work with technical consultants when advanced troubleshooting or integrations are needed.
  • Strategy and Collaboration:
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys).
    • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events).
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints.

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