Content Development Specialist

4 days ago

Kottayam, Kerala, India beBeeContent Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Content Writer

Key Responsibilities:

  • Develop comprehensive content strategies aligned with business objectives and learner acquisition goals.
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns.
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
  • Produce white papers, case studies, and thought leadership content to establish industry authority.

Additional Responsibilities:

  • Write persuasive ad scripts for video, display, and social media campaigns with proven ROI.
  • Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
  • Design high-converting email sequences, newsletters, and nurture campaigns.
  • Collaborate with data teams to measure content ROI and attribution.

Requirements:

  • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
  • Technical expertise in SEO, CMS (WordPress, HubSpot), email platforms, and marketing automation tools.
  • Understanding of UX/UI principles and ability to work with design teams on content-visual integration.

Preferred Skills:

  • Conversion copywriting with a proven track record of writing copy that converts prospects to customers.
  • Experience creating learning-focused content that simplifies complex concepts.
  • Ability to create and maintain consistent brand voice across all channels.
  • Experience managing multiple content projects with cross-functional teams.

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