Senior Music Content Strategist

2 days ago

Kurnool, Andhra Pradesh, India beBeeProgramming Full time ₹ 12,00,000 - ₹ 15,00,000
Music Programming Lead

About the Role:

We are seeking an experienced music programming expert to lead our music curation initiatives. As a key member of our product team, you will be responsible for defining our music content strategy, developing editorial calendars, and ensuring genre/mood/topic coverage aligns with business goals.


Key Responsibilities:

  • Content Strategy & Curation:

    • Define overall music content strategy.
    • Develop editorial calendars for playlists, campaigns, seasons, and creator trends.
    • Ensure genre/mood/topic coverage aligns with business objectives.

  • Team Leadership & Collaboration:

    • Lead a team of curators, playlist editors, or content managers.
    • Work closely with Music Acquisition, A&R, Marketing, Product, and Data teams.
    • Guide curation based on content gaps, data insights, or upcoming product features.

  • User & Market Insights:

    • Understand needs of Hoopr's core users - Brands, Businesses & YouTubers.
    • Leverage data and analytics to inform curation decisions.
    • Keep up with content trends on TikTok, YouTube, Instagram, etc., and adjust programming accordingly.

  • Campaigns & Discovery:

    • Drive thematic campaigns like Summer Essentials, Creator Favorites, or Top Songs for Gaming.
    • Optimize playlist placements and homepage content to increase track discovery, downloads, and licensing.
    • Coordinate with marketing for artist spotlights, new release pushes, or seasonal rollouts.

  • Content Performance Monitoring:

    • Track how playlists and curated collections perform in terms of engagement, usage, and downloads.
    • Test and iterate based on what's working or not - with a product mindset.


Requirements:

  • 4-6 years of experience in music programming, editorial curation, or content strategy at a music-tech company, DSP, media platform, or similar.
  • Strong understanding of music genres, moods, and social media use cases.
  • Proven ability to lead curation initiatives across multiple genres and formats, with a keen sense of music discovery and audience needs.
  • Comfortable working with data to make content decisions; experience interpreting dashboards or using tools like Mixpanel is a plus.
  • Experience collaborating cross-functionally with product, marketing, A&R, and content operations teams.
  • Excellent communication and project management skills, with the ability to manage timelines, campaigns, and curation calendars.
  • A strong global music sensibility with the ability to spot trends across platforms like TikTok, Instagram, and YouTube.

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